There is no denying that the livelihood of soft drink manufacturers is at stake these days. With all of the news stories touting the dangers of sugary drinks and focusing on water benefits, more and more consumers are pouring out the cola and instead sticking to pure, healthy water. Popularity of Soft Drinks During 2012, Americans spent more than $74.3 billion on soft drinks. While some people just like the taste of their favorite sugary, carbonated beverage, others are influenced by the media and their peers. People are influenced not only by where they live and what they wear, but also by what they choose to eat and drink. Fizzy drinks are incredibly popular so many people simply pick them up when they're shopping because it seems like the socially acceptable thing to do. However, this is changing drastically due to the many benefits drinking water can have and fizzy drink sales have steadily declined for the last eight years in a row. A Revolutionary New Product Alkaline84, a company that has gained notoriety in Hollywood, offers a product that is just as refreshing and ‘cool' as soft drinks but provides the water benefits that these sugary drinks cannot. The Alkaline Water Company is still brand new, but it is slated to grab hold of the American market with its innovative, healthy product that is causing more and more people to forego soda altogether. As of now, the company offers shares for a mere $0.40 and it is slated to become a multi-million dollar enterprise within the next year or two. Mimicking True Religion Jeans Something to consider here is that it seems as if Alkaline84 is taking the same route as the well-known True Religion jeans brand which gained notoriety thanks to their instant celebrity status. A mere $10,000 investment turned into more than half a million dollars in a short time because celebrities like Cameron Diaz, Ringo Starr and even Colin Farrell were all seen wearing these jeans. Of course, there was a rush to purchase the product after the Hollywood craze, sales skyrocketed, and the value of shares climbed rapidly. They are still highly valuable today, and it is expected that the same will happen with Alkaline84 once people truly understand the benefits the company offers. Benefits of Alkaline84 The product contains 84 trace Himalayan minerals that are touted by many to be of the best quality in the world. Alkaline water is also known to help balance the body's overall pH level, keeping cells young and boosting immunity at the same time. Because of this, more and more people are giving up the sugary drinks and instead turning to water. On average, Americans consume 29 gallons of bottled water per year, and Alkaline84 will enjoy a large part of that market soon. Because Americans want what their favorite celebrities enjoy, there is no doubt that the water benefits of Alkaline84 will ultimately help lead to the fall of the soft drink empire. It's already evident and more and more people can be seen with bottles of fresh water rather than bottles of fizzy drinks!