Last Wednesday Water Coolers Direct's MD Fred Cairns Palmer took to the stage among a number of high profile experts, to speak at a Barclays Bank event – Boosting Business Online. As the event was about online marketing all forms of communication were embraced and it is the only seminar I have attended that we were encouraged to be on our mobiles in order to interact with the speakers via text, Twitter or blogging!

The event was extremely popular and was hosted by Daisy McAndrew, Economics Editor of ITV News, with Matt Brittin, Managing Director of Google UK & Ireland, Travers Clarke-Walker from Barclays and leading marketing strategist Josh Spear all speaking.

Josh Spear in particular opened up the audience's mind to all things digital and his enthusiasm and passion for online marketing was infectious. His blog is worth a read if you're interested in... well pretty much anything really as he covers art, food, gadgets and loads more...

Daisy McAndrew did a great job of hosting the event and Matt Brittin was very interesting and engaging, offering excellent advice to small businesses on all things website related.

Fred then took part in a Q and A session to share his business experience of the online world with the audience. All in all, it was very worthwhile and would recommend attending if Barclays host one in your area.